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The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.
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Contenuti
Abbreviations. Abuse. Artwork. Attracting Attention. Bar Codes. Challenge. Check Lists. Chemicals. Color. Common Sense. Contents and Ingredients. Costs. Customer. Decisions. Design. Desk-Top-Publishing (DTP). Education. Environment. Essentials. Fit (It Won't). Food and Drink. Humor. Industry. Information. Jargon. Labels and Labeling. Label Writers. Language. Language Style. Law (Legislation). Layout. Leaflets. Managing Labeling. Manuals. Mixing Instructions. Motivation. Names. No One Reads Labels Anyway. Opening and Assembly Instructions. Packs. Pictures. Pointers. Printers and Printing. Print Size. Print Style. Problems. Production. Proofs. Safety. Selling and Advertising. Signs. Small Packs and Containers. Specialist Help. Standards. Training. Using the Product. Visual Impact. What Should Go on a Label?. Words. Writing a Label. Further Reading. Index
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Label Writing and Planning
Print on DemandDa: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject. 236 pp. Englisch. Codice articolo 9781461285236
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Label Writing and Planning
Print on DemandDa: moluna, Greven, Germania
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The label on your product is the most important document you produce. Ask any customer it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getti. Codice articolo 4191093
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Label Writing and Planning
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Springer US, Springer New York Sep 2011, 2011
ISBN 10: 1461285232
ISBN 13: 9781461285236
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 236 pp. Englisch. Codice articolo 9781461285236
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Label Writing and Planning: A Guide to Good Customer Communication
Da: Ria Christie Collections, Uxbridge, Regno Unito
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Condizione: New. In. Codice articolo ria9781461285236_new
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Label Writing and Planning : A Guide to Good Customer Communication
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Springer US, Springer New York, 2011
ISBN 10: 1461285232
ISBN 13: 9781461285236
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Da: AHA-BUCH GmbH, Einbeck, Germania
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject. Codice articolo 9781461285236
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Label Writing and Planning: A Guide To Good Customer Communication
Da: Chiron Media, Wallingford, Regno Unito
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Paperback. Condizione: New. Codice articolo 6666-IUK-9781461285236
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Label Writing and Planning: A Guide to Good Customer Communication
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Springer-Verlag New York Inc., 2011
ISBN 10: 1461285232
ISBN 13: 9781461285236
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Da: THE SAINT BOOKSTORE, Southport, Regno Unito
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Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 366. Codice articolo C9781461285236
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Label Writing and Planning: A Guide to Good Customer Communication
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
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Condizione: New. Codice articolo ABLIING23Mar2716030029791
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Label Writing and Planning: A Guide to Good Customer Communication
Da: Best Price, Torrance, CA, U.S.A.
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Condizione: New. SUPER FAST SHIPPING. Codice articolo 9781461285236
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Label Writing and Planning: A Guide to Good Customer Communication
Da: Mispah books, Redhill, SURRE, Regno Unito
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Paperback. Condizione: Like New. Like New. book. Codice articolo ERICA75814612852326
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