Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications - Rilegato

Meier, Andreas; Donze, Laurent

 
9781466600959: Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications
Rilegato
ISBN 10: 1466600950 ISBN 13: 9781466600959
Casa editrice: Business Science Reference, 2012

Sinossi

Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision. Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.

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Editore
Business Science Reference
Data di pubblicazione
2012
Lingua
Inglese
ISBN 10 
1466600950
ISBN 13 
9781466600959
Rilegatura
Copertina rigida
Numero di pagine
365
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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