Developing Churn Models Using Data Mining Techniques and Social Network Analysis - Rilegato

Klepac, Goran; Kopal, Robert; Mrsic, Leo

 
9781466662889: Developing Churn Models Using Data Mining Techniques and Social Network Analysis
Rilegato
ISBN 10: 1466662883 ISBN 13: 9781466662889
Casa editrice: Information Science Reference, 2014

Sinossi

Churn prediction, recognition, and mitigation have become essential topics in various industries. As a means for forecasting and managing risk, further research in this field can greatly assist companies in making informed decisions based on future possible scenarios. Developing Churn Models Using Data Mining Techniques and Social Network Analysis provides an in-depth analysis of attrition modeling relevant to business planning and management. Through its insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytics tools, this publication is especially relevant to managers, data specialists, business analysts, academicians, and upper-level students.

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Editore
Information Science Reference
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
1466662883
ISBN 13 
9781466662889
Rilegatura
Copertina rigida
Numero di pagine
308
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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