Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications - Rilegato

Information Resources Management Association

 
9781466673571: Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Rilegato
ISBN 10: 1466673575 ISBN 13: 9781466673571
Casa editrice: Business Science Reference, 2015

Sinossi

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

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Editore
Business Science Reference
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
1466673575
ISBN 13 
9781466673571
Rilegatura
Copertina rigida
Numero edizione
4
Numero di pagine
2214
Contatto del produttore
non disponibile
Persona responsabile
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Germania