Articoli correlati a Understanding Consumer Behavior and Consumption Experience

Understanding Consumer Behavior and Consumption Experience - Rilegato

Rajagopal; Castao, Raquel

 
9781466675186: Understanding Consumer Behavior and Consumption Experience
Rilegato
ISBN 10: 1466675187 ISBN 13: 9781466675186
Casa editrice: Business Science Reference, 2015

Sinossi

Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company’s accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.

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Editore
Business Science Reference
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
1466675187
ISBN 13 
9781466675186
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
303
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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