Articoli correlati a Strategic Tools and Methods for Promoting Hospitality...

Strategic Tools and Methods for Promoting Hospitality and Tourism Services - Rilegato

 
9781466697614: Strategic Tools and Methods for Promoting Hospitality and Tourism Services
Rilegato
ISBN 10: 146669761X ISBN 13: 9781466697614
Casa editrice: Business Science Reference, 2016

Sinossi

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

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Editore
Business Science Reference
Data di pubblicazione
2016
Lingua
Inglese
ISBN 10 
146669761X
ISBN 13 
9781466697614
Rilegatura
Copertina rigida
Numero di pagine
282
Redattore
Nedelea Alexandru-mircea, Korstanje Maximiliano, George Babu
Contatto del produttore
non disponibile
Persona responsabile
GPSR Kontakt
gpsr@libri.de

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