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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
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Contagious: How to Build Word of Mouth in the Digital Age
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.43. Codice articolo G1471111709I4N10
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Contagious: How to Build Word of Mouth in the Digital Age
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Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M01471111709-G
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Contagious: How to Build Word of Mouth in the Digital Age
Da: medimops, Berlin, Germania
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Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M01471111709-V
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Contagious : How to Build Word of Mouth in the Digital Age
Editore:
Simon & Schuster, Limited, 2014
ISBN 10: 1471111709
ISBN 13: 9781471111709
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 7830290-6
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Contagious : How to Build Word of Mouth in the Digital Age
Editore:
Simon & Schuster, Limited, 2014
ISBN 10: 1471111709
ISBN 13: 9781471111709
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 7634549-6
Quantità: 2 disponibili
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Contagious: How to Build Word of Mouth in the Digital Age
Da: Hamelyn, Madrid, M, Spagna
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Condizione: Aceptable. : Descubre la ciencia secreta detrás del boca a boca y la transmisión social en este libro de Jonah Berger. Aprende cómo seis principios básicos impulsan la viralidad de productos, iniciativas y rumores. Con ejemplos prácticos y técnicas específicas, este libro te enseñará a crear contenido contagioso y a difundir tus ideas de manera efectiva, ya seas un gerente, dueño de negocio, político o profesional de la salud. EAN: 9781471111709 Tipo: Libros Categoría: Negocios y Economía Título: Contagious: How to Build Word of Mouth in the Digital Age Autor: Jonah Berger Editorial: Simon and Schuster UK Idioma: en Páginas: 244 Formato: tapa blanda. Codice articolo Happ-2025-07-01-0b64d0c1
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Contagious
Da: Rarewaves.com UK, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how. Codice articolo LU-9781471111709
Quantità: Più di 20 disponibili
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Contagious: How to Build Word of Mouth in the Digital Age
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Condizione: New. How to make products, ideas and behaviours really catch on. Num Pages: 256 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 198 x 130 x 16. Weight in Grams: 182. . 2014. Paperback. . . . . Codice articolo V9781471111709
Quantità: Più di 20 disponibili
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Contagious: How to Build Word of Mouth in the Digital Age
Da: Books From California, Simi Valley, CA, U.S.A.
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Paperback. Condizione: Good. Cover shows some wear, including creasing. Some page corners are bent, but pages are otherwise clean, text and pictures are intact and unmarred. Codice articolo mon0003624242
Quantità: 1 disponibili
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Contagious: How to Build Word of Mouth in the Digital Age
Da: Biblios, Frankfurt am main, HESSE, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: New. pp. 256. Codice articolo 1896981554
Quantità: 10 disponibili