The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs - Brossura

Wilkinson, Amy

Brossura

ISBN 10: 1471142531 ISBN 13: 9781471142536

Casa editrice: Simon & Schuster Ltd, 2015

Riassunto

Kevin Plank was relatively small for an American footballer, and when he weighed the cotton T-shirt he wore under his team uniform, he found it weighed three pounds because it was so drenched in sweat. Knowing he couldn't hinder himself in this way, he set about finding a material that wasn't so absorbent. Going to a local fabric shop, he soon learned that synthetic materials would not take in as much sweat, so he had a shirt made and found it added just four ounces over the course of a game. When he gave some team-mates samples to try, they also soon saw the advantages. He began to produce the shirts commercially, and now Under Armour is a $2 billion global brand used by people from every sport.

Packed with fascinating and inspirational tales of success, Amy Wilkinson's brilliant book explains the six essential skills required by entrepreneurs to achieve their dreams. Based on in-depth interviews with the founders of numerous global brands, from eBay to Spanx, from LinkedIn to PayPal, she shows just what they did and what set them apart. For the key to being a successful entrepreneur isn't necessarily about being 'first', it is about being the 'only' one, and devising a new formula where none previously existed. Above all, these stories show how - if you follow the right steps - anyone can become a successful entrepreneur.

Su questo libro

Recensione

'A great guide filled with smart rules for both starting a business and bringing it to scale' Walter Isaacson
'The inspiring story of men and women who are changing our world... This book is a game-changer and a life-changer' Tom Peters
'Required reading for anyone looking to build the next big thing' David Kelley

L'autore

Amy Wilkinson is a senior fellow at Harvard University's Center for Business and Government, and has served as a White House Fellow and senior policy advisor in the Office of the US Trade Representative. Having received an MBA from Stanford University, she now lives in Washington DC.

Dettagli dell?edizione

• Editore: Simon & Schuster Ltd
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 1471142531
• ISBN 13: 9781471142536
• Rilegatura: Copertina flessibile
• Numero di pagine: 240
• Contatto del produttore: non disponibile