Invisible Influence: The hidden forces that shape behaviour - Brossura

Berger, Jonah

Brossura

ISBN 10: 1471148041 ISBN 13: 9781471148040

Casa editrice: Simon & Schuster Ltd, 2016

Riassunto

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make – from what we buy, to the careers we choose, to what we eat.
 
If you're like most people, you think your individual tastes and opinions drive your choices and behaviours. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other people's behaviour has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviours because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom.

By understanding how social influence works, we can decide when to resist and when to embrace it – and learn how we can use this knowledge to exercise more control over our own behaviour.

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From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we choose.

Dettagli dell'edizione

• Editore: Simon & Schuster Ltd
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1471148041
• ISBN 13: 9781471148040
• Rilegatura: Copertina flessibile
• Numero di pagine: 272
• Contatto del produttore: Van Ditmar Boeken, VDB Sales; sales@vanditmar.nl; ; Hondiuslaan 44; Utrecht; 3528 AB; Paesi Bassi