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Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers.
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Informazioni sugli autori
Brian Thomas has been in marketing and management for more than 40 years. He is Course Director for the UK residential courses for the Institute of Direct Marketing (IDM) Diploma in Direct & Interactive Marketing. Brian has worked with a wide variety of clients worldwide, including IBM, Microsoft, American Express, Legal & General, Save the Children, Help the Aged and Barnado's.
Matthew Housden is a marketing consultant, author, academic and trainer. He has worked in marketing for 25 years, with a client list that includes IBM, Barclays and Microsoft. He is Principal Lecturer in Marketing at the University of Greenwich, and a visiting professor at the Grenoble Graduate School of Business.
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Foto dell'editore
Direct and Digital Marketing in Practice
Editore:
Bloomsbury Publishing Plc, 2017
ISBN 10: 1472939093
ISBN 13: 9781472939098
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 51674682-20
Quantità: 2 disponibili
Foto dell'editore
Direct and Digital Marketing in Practice
Editore:
Bloomsbury Publishing PLC, United Kingdom, London, 2017
ISBN 10: 1472939093
ISBN 13: 9781472939098
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers. Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: the new marketing landscape; gaining customer insight; maximising returns on marketing investment; integrating traditional and digital media; campaign planning and budgeting; offline and online metrics: testing and statistics; and developing compelling propositions. Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR010299151
Quantità: 2 disponibili
Foto dell'editore
Direct and Digital Marketing in Practice
Da: dsmbooks, Liverpool, Regno Unito
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: New. New. book. Codice articolo D7F7-3-M-1472939093-6
Quantità: 1 disponibili