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Direct Marketing In A Week: Maximize Sales Through Direct Mail In Seven Simple Steps - Brossura

Forsyth, Patrick

 
9781473601949: Direct Marketing In A Week: Maximize Sales Through Direct Mail In Seven Simple Steps

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Learn in a week, what the experts learn in a lifetime.

Sunday: Why use direct mail?
Monday: Building and maintaining your database
Tuesday: The components of direct mail
Wednesday: Creative approaches
Thursday: Physical campaigns
Friday: Digital campaigns
Saturday: Integration and follow-up

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Informazioni sull'autore

Patrick Forsyth runs Touchstone Training & Consultancy, an independent firm specialising in the improvement of marketing, sales and communications skills, based in the UK. He has visited and worked regularly in South East Asia for more than twenty years and has conducted programmes for the Singapore Institute of Management and other training providers in Singapore, Indonesia, Hong Kong and Thailand. He has presented public programmes for organisations such as The Institute of Management, City University Business School, London Chamber of Commerce, and the London Management Centre. In addition, his in-company training experience spans many different industries and he also writes extensively on management matters. He is the author of many successful business books (such as 100 Great Sales Ideas and How to write Reports and Proposals) and writes regularly for a number of business journals including Better Business and Professional Marketing.

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9781473609549: Teach Yourself Direct Marketing in a Week: Maximize Sales Through Direct Mail In Seven Simple Steps

Edizione in evidenza

ISBN 10:  1473609542 ISBN 13:  9781473609549
Casa editrice: Teach Yourself, 2016
Brossura