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You are just seven steps away from becoming a great copywriter
Copywriting In A Week is a simple and straightforward guide to the art of writing copy, giving you everything you really need to know in just seven short chapters. From writing clearly and concisely, to deliberately ignoring the rules of grammar, you'll discover tools and techniques that will help you write influential copy that prompts feelings, thoughts and actions. You'll also find exercises to help you put it all into action.
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GRATIS
In U.S.A.
Descrizione libro Paperback. Condizione: new. Paperback. Great copywriting just got easierIt's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect:- Sunday: Focusing your message- Monday: Using layout, pictures and colour to make words memorable- Tuesday: Writing effective letters- Wednesday: Making advertising work for you- Thursday: Communicating clearly with the media- Friday: Preparing promotional print- Saturday: Composing proposals and presentation visuals Learn in a week, what the experts learn in a lifetime. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781473609419
Descrizione libro Condizione: New. . Codice articolo 52GZZZ00VX1Q_ns
Descrizione libro paperback. Condizione: New. Language: ENG. Codice articolo 9781473609419
Descrizione libro Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. Codice articolo B9781473609419
Descrizione libro paperback. Condizione: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Codice articolo 9781473609419-GDR
Descrizione libro Paperback. Condizione: Brand New. 128 pages. 7.76x6.54x0.35 inches. In Stock. Codice articolo __1473609410
Descrizione libro Condizione: New. In. Codice articolo ria9781473609419_new
Descrizione libro Taschenbuch. Condizione: Neu. Neuware - Great copywriting just got easierYou are just seven steps away from becoming a great copywriter. Imagine being able to craft amazing copy from carefully selected words that communicate powerful messages and influence behaviour. Now you can.Copywriting In A Week is a simple and straightforward guide to the art of writing copy, giving you everything you really need to know in just seven short chapters. From writing clearly and concisely, to deliberately ignoring the rules of grammar, you'll discover tools and techniques that will help you write influential copy that prompts feelings, thoughts and actions. You'll also find exercises to help you put it all into action.The fastest way to effective copywritingWhether you choose to read it in a week or in a single sitting, Copywriting In A Week is your fastest route to success:- Sunday: Focusing your message- Monday: Using layout, pictures and colour to make words memorable- Tuesday: Writing effective letters- Wednesday: Making advertising work for you- Thursday: Communicating clearly with the media- Friday: Preparing promotional print- Saturday: Composing proposals and presentation visualsLearn in a week, remember for a lifetime. Codice articolo 9781473609419
Descrizione libro Condizione: New. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: CBW; KJSA; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. . . 2016. Paperback. . . . . Codice articolo V9781473609419
Descrizione libro Condizione: New. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: CBW; KJSA; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. . . 2016. Paperback. . . . . Books ship from the US and Ireland. Codice articolo V9781473609419