International Marketing Strategy: Analysis, Development and Implementation - Brossura

Doole, Isobel; Lowe, Robin; Kenyon, Alexandra

Brossura

ISBN 10: 1473778697 ISBN 13: 9781473778696

Casa editrice: Cengage Learning EMEA, 2022

Riassunto

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

Dettagli dell?edizione

• Editore: Cengage Learning EMEA
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 1473778697
• ISBN 13: 9781473778696
• Rilegatura: Copertina flessibile
• Numero di pagine: 496
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile