Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education - Rilegato
Sinossi
If you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.
Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to "brand" students and thereby help insure that they will be customers for life. This process of "branding" involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, "branding" children - just like branding cattle - inflicts pain.
Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children's well-being and to the integrity of the education they receive.
Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones.
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Informazioni sugli autori
Alex Molnar is a Research Professor at the University of Colorado Boulder, where he serves as Publications Director of the National Education Policy Center (NEPC) and Director of the Commercialism in Education Research Unit (CERU). His work has examined curriculum and instruction topics, market-based education reforms, and policy formation. In addition to numerous articles, his earlier books on commercialism in schools are Giving Kids the Business: The Commercialization of America's Schools (2001) and Commercialism in education: From democratic ideal to market commodity (2005).
Faith Boninger is a Research Associate at the University of Colorado Boulder, in the university's National Education Policy Center (NEPC) and Commercialism in Education Research Unit (CERU). Her work focuses on commercialism in schools, to which she brings a background in social psychology (Ph.D., Ohio State University), particularly an interest in persuasion and communication processes.
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Hardcover. Condizione: new. Hardcover. If you strip away the rosy language of school-business partnership, win-win situation, giving back to the community, and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to brand students and thereby help insure that they will be customers for life. This process of branding involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, branding children just like branding cattle inflicts pain. Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to childrens well-being and to the integrity of the education they receive. Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones. If you strip away the rosy language of school-business partnership, win-win situation, giving back to the community, and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781475813609
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. If you strip away the rosy language of school-business partnership, win-win situation, giving back to the community, and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation. Codice articolo 37112166
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Hardcover. Condizione: new. Hardcover. If you strip away the rosy language of school-business partnership, win-win situation, giving back to the community, and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to brand students and thereby help insure that they will be customers for life. This process of branding involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, branding children just like branding cattle inflicts pain. Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to childrens well-being and to the integrity of the education they receive. Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones. If you strip away the rosy language of school-business partnership, win-win situation, giving back to the community, and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9781475813609
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Condizione: New. If you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Num Pages: 294 pages. BIC Classification: JNKP; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 161 x 26. Weight in Grams: 576. . 2015. Hardcover. . . . . Books ship from the US and Ireland. Codice articolo V9781475813609
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Sold Out : How Marketing in School Threatens Children's Well-Being and Undermines their Education
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Rowman & Littlefield Publishers, 2015
ISBN 10: 1475813600
ISBN 13: 9781475813609
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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - If you strip away the rosy language of 'school-business partnership,' 'win-win situation,' 'giving back to the community,' and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to 'brand' students and thereby help insure that they will be customers for life. This process of 'branding' involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, 'branding' children - just like branding cattle - inflicts pain.Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children's well-being and to the integrity of the education they receive.Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones. Codice articolo 9781475813609
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