Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consu - Brossura

Schwartz, Gary

Brossura

ISBN 10: 1476718709 ISBN 13: 9781476718705

Casa editrice: Atria, 2012

Riassunto

From mobile pioneer Gary Schwartz, the author of The Impulse Economy, a short guide to the steps every company must take to connect with the mobile consumer

From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes & Noble to Google— Fast Shopper, Slow Store provides a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere . . . and see lasting, lucrative results.

Su questo libro

Informazioni sull'autore

Gary Schwartz began his career as a columnist in Japan and later became an anchor on Asahi Television. He ran number of technology startups before founding Impact Mobile, a mobile technology company specialized in retail and brand solutions, in 2002. Schwartz has played a leadership role in the mobile industry, founding the mobile committee for the Interactive Advertising Bureau (IAB) in 2005 and presently serving as North American chairman of the Mobile Entertainment Forum (MEF). In this capacity, Schwartz is developing a global mobile commerce practice to service brands, retailers, and content owners. He lives with his family in Toronto.

Dettagli dell'edizione

• Editore: Atria
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 1476718709
• ISBN 13: 9781476718705
• Rilegatura: Copertina flessibile
• Numero di pagine: 80
• Contatto del produttore: non disponibile
• Persona responsabile: Simon and Schuster Netherlands BV; info@simonandschuster.nl; ; Herculesplein 96; Utrecht; 3584 AA; Paesi Bassi