Behavioral Economic Concepts To Encourage Healthy Eating in School Cafeterias: Experiments and Lessons From College Students - Brossura

Just, David R.; Wansink, Brian; Mancino, Lisa; Guthrie, Joanne

Brossura

ISBN 10: 1477646078 ISBN 13: 9781477646076

Casa editrice: CreateSpace Independent Publishing Platform, 2012

Riassunto

Changing small factors that influence consumer choice may lead to healthier eating within controlled settings, such as school cafeterias. This report describes a behavioral experiment in a college cafeteria to assess the effects of various payment options and menu selection methods on food choices. The results indicate that payment options, such as cash or debit cards, can significantly affect food choices. College students using a card that prepaid only for healthful foods made more nutritious choices than students using either cash or general debit cards. How and when individuals select their food can also influence food choices. College students who preselected their meals from a menu board made significantly different food choices than students who ordered their meals while viewing the foods in line.

Dettagli dell?edizione

• Editore: CreateSpace Independent Publishing Platform
• Data di pubblicazione: 2012
• ISBN 10: 1477646078
• ISBN 13: 9781477646076
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 28
• Contatto del produttore: non disponibile