Algorithms of Oppression: How Search Engines Reinforce Racism - Rilegato

Noble, Safiya Umoja

Rilegato

ISBN 10: 1479849944 ISBN 13: 9781479849949

Casa editrice: New York Univ Pr, 2018

Riassunto

A revealing look at how negative biases against women of color are embedded in search engine results and algorithms

Run a Google search for “black girls”—what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls,” the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society.

In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.

Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance—operating as a source for email, a major vehicle for primary and secondary school learning, and beyond—understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.

An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.

Su questo libro

Informazioni sull'autore

Safiya Umoja Noble is Professor of Gender Studies and African American Studies at the University of California, Los Angeles (UCLA) in the Departments of Gender Studies and African American Studies. She is the co-founder and faculty director of the UCLA Center for Critical Internet Inquiry (C2i2). In 2021, she was awarded a MacArthur Fellowship for her ground-breaking work in critical information and algorithm studies. She is also the recipient of the 2023 Miles Conrad Award, a lifetime achievement award for those working in the information community.

Dettagli dell'edizione

• Editore: New York Univ Pr
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 1479849944
• ISBN 13: 9781479849949
• Rilegatura: Copertina rigida
• Numero di pagine: 229
• Contatto del produttore: non disponibile
• Persona responsabile: Mare Nostrum Group B.V.; gpsr@mare-nostrum.co.uk; ; Doelen 72; Breda; 4831 GR; Paesi Bassi