Focus Groups: A Practical Guide for Applied Research - Brossura

Krueger, Richard A.; Casey, Mary Anne

Brossura

ISBN 10: 1483365247 ISBN 13: 9781483365244

Casa editrice: Sage Pubns, 2014

Riassunto

This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.

 

“Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.”  
?                                                                                                                                            —Theresa Carilli, Purdue University Calumet

Su questo libro

Recensione:

“Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.”

(Theresa Carilli, Purdue University Calumet)

"An excellent 'focused' book on focus groups – anyone who reads this book can pretty much kickstart their own focus group research." (Aditya Simha, University of Wisconsin - Whitewater)

L'autore:

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there. 

Su questa edizione

• Editore: Sage Pubns
• Data di pubblicazione: 2014
• ISBN 10: 1483365247
• ISBN 13: 9781483365244
• Rilegatura: Rilegatura a spirale
• Numero edizione: 5
• Numero di pagine: 252