Marketing Machine: The Secret History of the Future of Marketing (ROI) - Brossura

Powell, Guy R.

 
9781483489193: Marketing Machine: The Secret History of the Future of Marketing (ROI)
Brossura
ISBN 10: 1483489191 ISBN 13: 9781483489193
Casa editrice: Lulu Publishing Services, 2018

Sinossi

Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn’t what you’d like it to be, if your consumer’s purchase cycle is complex or long lasting, or if your products and services don’t lend themselves to being purchased online, you already know it’s not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best in class and stay best in class: • needs to be a machine. • needs to be agile. • needs to be prepared for the future. • must own the future. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty. Build the right measurement infrastructure and leverage the best information possible to profitably grow your business with Marketing Machine.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Lulu Publishing Services
Data di pubblicazione
2018
Lingua
Inglese
ISBN 10 
1483489191
ISBN 13 
9781483489193
Rilegatura
Copertina flessibile
Numero di pagine
226
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781483489216: Marketing Machine: The Secret History of the Future of Marketing (ROI)

Edizione in evidenza

ISBN 10:  1483489213 ISBN 13:  9781483489216
Casa editrice: Lulu.com, 2018
Rilegato