Articoli correlati a Introduction to Google Analytics: A Guide for Absolute...
Sinossi
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.
Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.
What You’ll Learn
- Understand basic techniques to generate traffic for a blog or website
- Review the performance of a website or campaign
- Set up a Shopify account to track ROI
- Create and maximize AdWords to track conversion
Who This Book Is For
Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.
Dalla quarta di copertina
Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.
Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.
What You’ll Learn:
- Understand basic techniques to generate traffic for a blog or website
- Review the performance of a website or campaign
- Set up a Shopify account to track ROI
- Create and maximize AdWords to track conversion
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreApress
- Data di pubblicazione2017
- ISBN 10 1484228286
- ISBN 13 9781484228289
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione1
- Numero di pagine160
- Contatto del produttorenon disponibile
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Written for absolute beginners and new learnersWritten in easy-to-understand, conversational languageProvides an understanding of web analytics that can help readers get interviews and jobs, or increase their current job skills. Codice articolo 150705980
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