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Introduction to Search Engine Optimization: A Guide for Absolute Beginners - Brossura

Kelsey, Todd

 
9781484228500: Introduction to Search Engine Optimization: A Guide for Absolute Beginners
Brossura
ISBN 10: 1484228502 ISBN 13: 9781484228500
Casa editrice: Apress, 2017

Sinossi

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.

    Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.

    What You’ll Learn
    • Create a content platform, including blogs and YouTube channels
    • Use keywords to maximize findabilityand increase search volume
    • Check your SEO rank and other analytics
    • Hunt for duplicate content
    • Set up Google Analytics, including Blogger
    • Utilize Indexing and Webmaster tools/search console

    Who This Book Is For

    Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.

    Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

    Informazioni sull'autore

    Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

    Dalla quarta di copertina

    Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies.  If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.

    Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.

    What You’ll Learn:

    • Create a content platform, including blogs and YouTube channels
    • Use keywords to maximize findability and increase search volume
    • Check your SEO rank and other analytics
    • Hunt for duplicate content
    • Set up Google Analytics, including Blogger
    • Utilize Indexing and Webmaster tools/search console


    Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

    Editore
    Apress
    Data di pubblicazione
    2017
    Lingua
    Inglese
    ISBN 10 
    1484228502
    ISBN 13 
    9781484228500
    Rilegatura
    Copertina flessibile
    Numero edizione
    1
    Numero di pagine
    144
    Contatto del produttore
    Springer Nature Customer Service Center GmbH
    ProductSafety@springernature.com

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