Mobile Commerce 3.0 - Brossura

Ruxiang, Jiang

 
9781487809393: Mobile Commerce 3.0
Brossura
ISBN 10: 1487809395 ISBN 13: 9781487809393
Casa editrice: Royal Collins Pub Group, 2022

Sinossi

Mobile Commerce 3.0 tells the story of a new era of mobile Internet connectivity in which the media provides the business community with a new platform for opportunities and challenges, bringing back the impulses of early human tribal survival. By elaborating various breakthroughs of this era, the author reveals the abundant advantages of "Internet+", and explores how this new technology has redefined mobile commerce from a theoretical and strategic perspective. Diversification, freedom, and equality are shown to be at the core of the new ecology of mobile e-commerce, as well as the chief motivations of the new Internet age. As for future development, the author looks forward to the ways in which tribal e-commerce will upgrade humans and technology from its 2.0 stage to a 3.0 era.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Jiang Ruxiang is the Chairman and Chief Consultant of Beijing Xi En Enterprise Management Consultants, holds a Ph.D in Economics and Sociology from Peking University, is an E-commerce Strategy Expert, and in 2002 was named one of the Top Ten Returned Overseas Chinese Entrepreneurs. He has been a visiting scholar at Colombia University Business School, worked as the product marketing manager and strategic planning manager at Motorola China, and served as the deputy director for the Senior Training Center of Peking University's Guanghua School of Management. Furthermore, he is a long-term special guest of CCTV2's Dialogue and Business Celebrities, an expert writer on Chinese business strategy at Fortune magazine, and a contributor to the China Business Review, the Harvard Business Review, Economic Observer, China Business, Global Entrepreneur, and various other mainstream media publications.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Royal Collins Pub Group
Data di pubblicazione
2022
Lingua
Inglese
ISBN 10 
1487809395
ISBN 13 
9781487809393
Rilegatura
Copertina flessibile
Numero di pagine
121
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781487803704: Mobile Commerce 3.0

Edizione in evidenza

ISBN 10:  1487803702 ISBN 13:  9781487803704
Casa editrice: Royal Collins Pub Group, 2020
Brossura