Marketing Your Editing & Proofreading Business - Brossura

Harnby, Louise

Brossura

ISBN 10: 1491263679 ISBN 13: 9781491263679

Casa editrice: CreateSpace Independent Publishing Platform, 2014

Riassunto

Every business owner needs a marketing strategy in order to compete effectively. Written specifically for proofreaders and editors, this book guides the inexperienced marketer through the core principles of small-business promotion. Part I focuses on the core concepts that should underpin the editorial freelancer’s marketing strategy; Part II addresses specific promotional activities, and how to apply the concepts learned in Part I in order to maximize the impact of these activities. Each chapter is supplemented with mini case studies that demonstrate real-world practice. Part III offers a fictive sample marketing plan, using the example of a new entrant to the field, while Part IV concludes with a list of professional resources, including blogs, knowledge centres and resource hubs; related reading; tools and software; and professional directories and editorial societies. Successful marketing leads to an expansion of opportunity, and with opportunity comes choice. Premised on the concept of being interesting and discoverable, the author aims to help proofreaders and editors promote themselves into a position where they can grow their businesses, choose their preferred clients, and achieve their desired work flow and revenue stream.

Dettagli dell'edizione

• Editore: CreateSpace Independent Publishing Platform
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 1491263679
• ISBN 13: 9781491263679
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 315
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania