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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs or wants.
With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products.
- Validate or invalidate your hypothesis by talking to the right people
- Learn how to conduct successful customer interviews play-by-play
- Detect a customer's behaviors, pain points, and constraints
- Turn interview insights into Minimum Viable Products to validate what customers will use and buy
- Adapt customer development strategies for large companies, conservative industries, and existing products
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Lean Customer Development: Building Products Your Customers Will Buy
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condizione: Good. How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development researchbefore you waste months and millions on a product or service that no one needs or wants. Codice articolo 00108337301
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Lean Customer Development: Building Products Your Customers Will Buy
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condizione: Very Good. How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development researchbefore you waste months and millions on a product or service that no one needs or wants. Codice articolo 00103712357
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Lean Customer Development: Building Products Your Customers Will Buy
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Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZEV.1492023744.VG
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Lean Customer Development: Building Products Your Customers Will Buy
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O'Reilly Media (edition 1), 2017
ISBN 10: 1492023744
ISBN 13: 9781492023746
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Lean Customer Development: Building Products Your Customers Will Buy
Da: World of Books Inc, Montgomery, IL, U.S.A.
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Paperback. Condizione: Very Good. How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development researchbefore you waste months and millions on a product or service that no one needs or wants. Codice articolo CIN1492023744VG
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Lean Customer Development: Building Products Your Customers Will Buy
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Paperback. Condizione: Good. How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development researchbefore you waste months and millions on a product or service that no one needs or wants. Codice articolo CIN1492023744G
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Paperback. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1492023744I2N00
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Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1492023744I5N00
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