Build a Better Vision Statement: Extending Research with Practical Advice - Brossura

Kirkpatrick, Shelley A.

 
9781498539449: Build a Better Vision Statement: Extending Research with Practical Advice

Sinossi

Build a Better Vision Statement summarizes scientific research, along with advice from thirty entrepreneurs and CEOs of well-known and award winning companies, on how to write, communicate, and implement an effective vision statement. This book contains dozens of company vision statements along with stories from entrepreneurs and CEOs describing how and why they created their vision statements.
Several decades of studies have demonstrated the profound impact that a vision statement can have on a company's performance and growth, but only if the vision statement reflects certain characteristics. Build a Better Vision Statement presents proven principles for writing a motivational vision statement and offers guidance to company leaders about when and how to write a vision statement. Build a Better Vision Statement is a must-have for any business leader or entrepreneur looking for a low-cost, high-impact, proven approach for growing their business.

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Informazioni sull?autore

Shelley A. Kirkpatrick is the founder of Visiontelligence LLC.

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Altre edizioni note dello stesso titolo

9781498539425: Build a Better Vision Statement: Extending Research with Practical Advice

Edizione in evidenza

ISBN 10:  1498539424 ISBN 13:  9781498539425
Casa editrice: Lexington Books, 2016
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