Marketing Management Concepts and Tools: A Simple Introduction - Brossura

Erickson, K. H.

Brossura

ISBN 10: 1499141017 ISBN 13: 9781499141016

Casa editrice: CreateSpace Independent Publishing Platform, 2014

Riassunto

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.

Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

Dettagli dell'edizione

• Editore: CreateSpace Independent Publishing Platform
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 1499141017
• ISBN 13: 9781499141016
• Rilegatura: Copertina flessibile
• Numero di pagine: 59
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania