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Searching the internet for health information or using health apps on mobile devices has become part of our daily routine, yet can be just as disempowering as empowering. This engaging overview critically examines the theoretical underpinning of digital health promotion and the use of digital tools and strategies to promote health.
Ivy O’Neil investigates how modern technologies can enhance health services provision and increase the accessibility and efficiency of health communication and promotion. She also looks at the challenges they bring to the social model of health, as they often focus on the individual and neglect the many social, environmental and economic determinants of health. Digital technologies, O’Neil argues, can have negative as well as positive implications and may be contributing to the ever-widening health inequality gap, thereby failing to be compatible with health promotion principles and values.
Offering a critical, practical and thoughtful overview of the application and usefulness of digital technology, this book will appeal to students of public health and health promotion, communication and policy.
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Informazioni sull?autore
Ivy O’Neil is former Principal Lecturer and Professional Lead for the Health Promotion team at Leeds Beckett University
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Gebunden. Condizione: New. This book addresses a significant need, exploring health promotion strategies in light of new digital technologies and advances in communications. I particularly appreciate the incorporation of values-based and ethical considerations, with emphasis on heal. Codice articolo 282294927
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Digital Health Promotion
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Hardback. Condizione: New. Searching the internet for health information or using health apps on mobile devices has become part of our daily routine, yet can be just as disempowering as empowering. This engaging overview critically examines the theoretical underpinning of digital health promotion and the use of digital tools and strategies to promote health. Ivy O'Neil investigates how modern technologies can enhance health services provision and increase the accessibility and efficiency of health communication and promotion. She also looks at the challenges they bring to the social model of health, as they often focus on the individual and neglect the many social, environmental and economic determinants of health. Digital technologies, O'Neil argues, can have negative as well as positive implications and may be contributing to the ever-widening health inequality gap, thereby failing to be compatible with health promotion principles and values. Offering a critical, practical and thoughtful overview of the application and usefulness of digital technology, this book will appeal to students of public health and health promotion, communication and policy. Codice articolo LU-9781509533305
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Digital Health Promotion: A Critical Introduction
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ISBN 13: 9781509533305
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John Wiley and Sons Ltd, GB, 2019
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ISBN 13: 9781509533305
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Hardback. Condizione: New. Searching the internet for health information or using health apps on mobile devices has become part of our daily routine, yet can be just as disempowering as empowering. This engaging overview critically examines the theoretical underpinning of digital health promotion and the use of digital tools and strategies to promote health. Ivy O'Neil investigates how modern technologies can enhance health services provision and increase the accessibility and efficiency of health communication and promotion. She also looks at the challenges they bring to the social model of health, as they often focus on the individual and neglect the many social, environmental and economic determinants of health. Digital technologies, O'Neil argues, can have negative as well as positive implications and may be contributing to the ever-widening health inequality gap, thereby failing to be compatible with health promotion principles and values. Offering a critical, practical and thoughtful overview of the application and usefulness of digital technology, this book will appeal to students of public health and health promotion, communication and policy. Codice articolo LU-9781509533305
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