Introduction to Mass Communication: People, Platforms, and Practices - Brossura

Brossura

ISBN 10: 1516503341 ISBN 13: 9781516503346

Casa editrice: Cognella Academic Publishing, 2017

Riassunto

Introduction to Mass Communication: People, Platforms, and Practices features readings that prompt students to reflect on and discuss diverse topics in communication disciplines, ethics, and history. Students learn about major subject areas in communication, such as journalism and strategic communication, as well as various platforms including print, radio, film, comic books, television, video games, and social media.

Each chapter features one or two readings that give students a sense of the history, practices, changes, and challenges within a specific area. The selections are organized into five primary units that cover the nature of mass communication, public reception of media, traditional methods of media engagement, modern mediums of engagement, and the impact and influence of global media. Specific topics include media convergence, participatory culture, media literacy, and censorship.

Each chapter includes an original introduction that places the readings in appropriate context for students who are new to the discipline. Rich in factual information about a field that has enormous reach and economic influence, yet remains intensely personal in its uses and impact on users, Introduction to Mass Communication is an appropriate textbook for introductory communication courses.

Dettagli dell'edizione

• Editore: Cognella Academic Publishing
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 1516503341
• ISBN 13: 9781516503346
• Rilegatura: Copertina flessibile
• Numero di pagine: 346
• Redattore: Dickhaus Joshua, Baker Netzley Sara
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile