Effective Strategic Management: From Analysis to Implementation - Brossura

Daniel Kipley (author) & Ron Jewe (author)

Brossura

ISBN 10: 1516505492 ISBN 13: 9781516505494

Casa editrice: Cognella Academic Publishing, 2018

Riassunto

Effective Strategic Management: From Analysis to Implementation gives readers a firm foundation in the theories and concepts of strategic management, along with multiple analysis matrices.

The book is organized into two main sections dealing with strategic analysis and strategic formulation and includes an introduction to Ansoffian Strategy and the OSPP computer model. Specific topics include internal and external environment analysis; functional, business-level, and corporate strategies; the BCG Growth Share Matrix, the GE/McKinsey Matrix, the QSPM and Grand Strategies Matrices; and organizational culture, change management, and leadership.

The text concludes with case studies, giving readers the opportunity to see how target theories and concepts are applied in the real world. Students learn how to write and analyze case studies, conduct internal and external analysis, formulation, implementation, and evaluation and control.

Each chapter includes questions that can be used for in-class discussion or writing assignments. Chapter summaries reinforce important ideas and aid retention. The book also includes all strategic analysis tools, with clear, concise explanations of their use and applicability.

Effective Strategic Management can be used in undergraduate and graduate level strategic management capstone courses, and classes on leadership and organizational studies.

Dettagli dell'edizione

• Editore: Cognella Academic Publishing
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 1516505492
• ISBN 13: 9781516505494
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 278
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile