The Comprehensive Public Relations Reader: Function and Practice - Brossura

Pritchard, Bob "Pritch"; Moore, Jensen

Brossura

ISBN 10: 1516508718 ISBN 13: 9781516508716

Casa editrice: Cognella Academic Publishing, 2017

Riassunto

Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations.

The readings are organized into four sections. The first provides foundational information on public relations, including a clear definition of the field and insight into its origins. Section 2 discusses careers in public relations in articles on job preparation and the top public relations careers in areas such as health care, government, and sports. In Section 3 readers learn about public relations best practices. Specific topics include identifying stakeholders, assessing the environment, and knowing the tools of the trade. The final section is devoted to the four-step public relations process, and explores how to establish goals and objectives, and implement a strategic plan.

A thoughtful blend of writing on the theoretical and the practical, background and application, The Comprehensive Public Relations Reader is an ideal text for introductory courses in the discipline. The anthology is also well-suited to classes in advertising, marketing, and strategic business communication.

Dettagli dell'edizione

• Editore: Cognella Academic Publishing
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 1516508718
• ISBN 13: 9781516508716
• Rilegatura: Copertina flessibile
• Numero di pagine: 296
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Germania