Articoli correlati a Leveraging Computer-Mediated Marketing Environments

Leveraging Computer-Mediated Marketing Environments - Rilegato

 
9781522573449: Leveraging Computer-Mediated Marketing Environments
Rilegato
ISBN 10: 1522573445 ISBN 13: 9781522573449
Casa editrice: Business Science Reference, 2019

Sinossi

Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program.

Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.

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Editore
Business Science Reference
Data di pubblicazione
2019
Lingua
Inglese
ISBN 10 
1522573445
ISBN 13 
9781522573449
Rilegatura
Copertina rigida
Numero di pagine
473
Redattore
Bowen Gordon, Ozuem Wilson
Contatto del produttore
non disponibile
Persona responsabile
GPSR Kontakt
gpsr@libri.de

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