Managing Diversity, Innovation, and Infrastructure in Digital Business - Brossura

Brossura

ISBN 10: 1522587977 ISBN 13: 9781522587972

Casa editrice: Business Science Reference, 2018

Riassunto

In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers.

Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

Dettagli dell'edizione

• Editore: Business Science Reference
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 1522587977
• ISBN 13: 9781522587972
• Rilegatura: Copertina flessibile
• Numero di pagine: 287
• Redattore: Ray Nilanjan
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile