Understanding Rivalry and Its Influence on Sports Fans - Brossura

 
9781522590637: Understanding Rivalry and Its Influence on Sports Fans
Brossura
ISBN 10: 1522590633 ISBN 13: 9781522590637
Casa editrice: Information Science Reference, 2019

Sinossi

While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to predict and identify their effect on social interaction, consumer behavior, and the entertainment industry.

Understanding Rivalry and Its Influence on Sports Fans is an essential reference source that discusses what causes and influences rivalry, as well as how it impacts sport fans. Featuring research on topics such as bracketed morality, competitive sports, and social identity, this book is ideally designed for academics, students, and researchers studying the rivalry phenomenon across such disciplines as psychology, sociology, political science, sport and entertainment, consumer behavior, and marketing.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Information Science Reference
Data di pubblicazione
2019
Lingua
Inglese
ISBN 10 
1522590633
ISBN 13 
9781522590637
Rilegatura
Copertina flessibile
Numero di pagine
307
Redattore
Havard Cody
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781522581253: Understanding Rivalry and Its Influence on Sports Fans

Edizione in evidenza

ISBN 10:  1522581251 ISBN 13:  9781522581253
Casa editrice: Information Science Reference, 2019
Rilegato