Foundations of Marketing Practice: An Applied Approach - Brossura

Strutton, David; Thompson, Kenneth

 
9781524980344: Foundations of Marketing Practice: An Applied Approach
Brossura
ISBN 10: 152498034X ISBN 13: 9781524980344
Casa editrice: Kendall Hunt Pub Co, 2019

Sinossi

You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.

Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?

Your ability or lack of ability to market yourself and your ideas well will change the arc of your professional and personal life for better or worse. You need to fully learn marketing―from scratch. Imagine how much could be lost if you don't.

Foundations of Marketing Practice: An Applied Approach:

  • expresses the benefits of creating, sustaining, and strengthening exchange relationships.
  • is largely based on the experiences of two authors who collectively have created, taught, and executed marketing principles for more than 50 years.
  • is Reader Friendly! Learning objectives, photos, diagrams, references, glossary, and an index help the student focus on important concepts and assess their comprehension.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Kendall Hunt Pub Co
Data di pubblicazione
2019
Lingua
Inglese
ISBN 10 
152498034X
ISBN 13 
9781524980344
Rilegatura
Copertina flessibile
Numero edizione
3
Numero di pagine
277
Contatto del produttore
non disponibile
Persona responsabile
non disponibile