Retail Marketing Management: The 5 Es of Retailing - Brossura

Grewal, Dhruv

Brossura

ISBN 10: 1526446855 ISBN 13: 9781526446855

Casa editrice: SAGE Publications Ltd, 2018

Riassunto

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:

- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement

These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Su questo libro

Informazioni sull?autore

Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College.

Dalla quarta di copertina

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

Dettagli dell?edizione

• Editore: SAGE Publications Ltd
• Data di pubblicazione: 2018
• ISBN 10: 1526446855
• ISBN 13: 9781526446855
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 200
• Contatto del produttore: non disponibile