Exploring Innovation 4e - Brossura

Smith, David E.

 
9781526849656: Exploring Innovation 4e
Brossura
ISBN 10: 1526849658 ISBN 13: 9781526849656
Casa editrice: McGraw Hill / Europe, Middle East & Africa, 2024

Sinossi

The highly anticipated fourth edition of Exploring Innovation expands on the wide-ranging and varied scope of innovation found in earlier editions. The text explores the diverse and varied forms that innovation can take to demonstrate that the process of innovation is about much more than inventing and managing new products. Written in an accessible style, Exploring Innovation encourages students to delve into a range of recent developments in innovation including frugal and social innovation. Extensive use of case studies provides plenty of practical examples that bring key concepts to life. 


The new edition features:
•Two brand new chapters on Frugal Innovation – doing more with less, and Social Innovation - meeting social needs
•Coverage of recent developments in green innovation with four new mini-cases covering sustainability issues such as the circular economy and community energy
•A new focus on the application of innovation 
•12 new case studies including:  Eco Wave Power, Brompton Folding Bicycle, Doc Martens, Evolution of the EV, Northvolt and Grameen Bank, along with many new mini-cases throughout


David Smith is Emeritus Professor of Innovation Management at Nottingham Business School, Nottingham Trent University. 


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Informazioni sull?autore

David E. Smith, MD is the founder and current President and Medical Director of Haight-Ashbury Free Clinics. He is also current Medical Director of the State of California Alcohol and Drug Programs as well as for the Collaborative Center for Substance Abuse Policy Research. Dr. Smith is a past president of the American Society of Addiction Medicine and Editor-in-Chief of Alcohol MD.com

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Editore
McGraw Hill / Europe, Middle East & Africa
Data di pubblicazione
2024
Lingua
Inglese
ISBN 10 
1526849658
ISBN 13 
9781526849656
Rilegatura
Copertina flessibile
Numero edizione
4
Numero di pagine
384
Contatto del produttore
non disponibile
Persona responsabile
non disponibile