Sinossi
'Big Vape is a dazzling story that crackles with the energy of a nicotine buzz, mixing tales of ground-breaking innovation with those of corporate greed and government dysfunction' Christopher Leonard, author of the New York Times bestseller, Kochland
It began with a smoke break.
__________
THIS IS A STORY OF AMBITION AND GREED
James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dose.
THIS IS A STORY OF BOOM AND BUST
The business they built around that device, Juul Labs, would go on to become a $38 billion company and draw blame for addicting a whole new generation of underage tobacco users.
THIS IS A STORY OF OUR TIME
With rigorous reporting and piercing insight into a Silicon Valley startup, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true.
__________
A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction
'The rise and fall of Juul is an instructive tale and Jamie Ducharme does an excellent job detailing how one bad decision after another led the company astray in this deft rendition of grand start-up dreams gone up in smoke.' Reeves Wiedeman, author of Billion Dollar Loser
'Big Vape is more than just brilliantly reported and elegantly written. It is also a richly populated book - filled not just with human characters but with matters of science, finance, invention, ambition, ethics, hubris, and blazing ingenuity.' Jeffrey Kluger, bestselling co-author of Apollo 13
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Big Vape : The Incendiary Rise of Juul
Editore:
Hodder & Stoughton, 2021
ISBN 10: 1529345782
ISBN 13: 9781529345780
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 51175328-20
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Big Vape: The Incendiary Rise of Juul
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HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo AR-9781529345780
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Big Vape: The Incendiary Rise of Juul
Da: Rarewaves.com USA, London, LONDO, Regno Unito
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Hardback. Condizione: New. 'Big Vape is a dazzling story that crackles with the energy of a nicotine buzz, mixing tales of ground-breaking innovation with those of corporate greed and government dysfunction' Christopher Leonard, author of the New York Times bestseller, Kochland It began with a smoke break. __________THIS IS A STORY OF AMBITION AND GREEDJames Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dose.THIS IS A STORY OF BOOM AND BUSTThe business they built around that device, Juul Labs, would go on to become a $38 billion company and draw blame for addicting a whole new generation of underage tobacco users.THIS IS A STORY OF OUR TIME With rigorous reporting and piercing insight into a Silicon Valley startup, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true. __________A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction'The rise and fall of Juul is an instructive tale and Jamie Ducharme does an excellent job detailing how one bad decision after another led the company astray in this deft rendition of grand start-up dreams gone up in smoke.' Reeves Wiedeman, author of Billion Dollar Loser'Big Vape is more than just brilliantly reported and elegantly written. It is also a richly populated book - filled not just with human characters but with matters of science, finance, invention, ambition, ethics, hubris, and blazing ingenuity.' Jeffrey Kluger, bestselling co-author of Apollo 13. Codice articolo LU-9781529345780
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Big Vape: The Combustible Rise of Juul
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Hardback. Condizione: New. New copy - Usually dispatched within 3 working days. Codice articolo B9781529345780
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Big Vape
Da: moluna, Greven, Germania
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Condizione: New. A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addictionÜber den AutorJamie Ducharme is a staff writer at Time magazine, where she covers health and science. Her work has . Codice articolo 596245850
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Big Vape: The Incendiary Rise of Juul : AS SEEN ON NETFLIX
Editore:
Hodder & Stoughton Mai 2021, 2021
ISBN 10: 1529345782
ISBN 13: 9781529345780
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Da: AHA-BUCH GmbH, Einbeck, Germania
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Buch. Condizione: Neu. Neuware - A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction. Codice articolo 9781529345780
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Big Vape: The Incendiary Rise of Juul
Da: Rarewaves.com UK, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardback. Condizione: New. 'Big Vape is a dazzling story that crackles with the energy of a nicotine buzz, mixing tales of ground-breaking innovation with those of corporate greed and government dysfunction' Christopher Leonard, author of the New York Times bestseller, Kochland It began with a smoke break. __________THIS IS A STORY OF AMBITION AND GREEDJames Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dose.THIS IS A STORY OF BOOM AND BUSTThe business they built around that device, Juul Labs, would go on to become a $38 billion company and draw blame for addicting a whole new generation of underage tobacco users.THIS IS A STORY OF OUR TIME With rigorous reporting and piercing insight into a Silicon Valley startup, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true. __________A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction'The rise and fall of Juul is an instructive tale and Jamie Ducharme does an excellent job detailing how one bad decision after another led the company astray in this deft rendition of grand start-up dreams gone up in smoke.' Reeves Wiedeman, author of Billion Dollar Loser'Big Vape is more than just brilliantly reported and elegantly written. It is also a richly populated book - filled not just with human characters but with matters of science, finance, invention, ambition, ethics, hubris, and blazing ingenuity.' Jeffrey Kluger, bestselling co-author of Apollo 13. Codice articolo LU-9781529345780
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