How to Do Critical Discourse Analysis: A Multimodal Introduction - Brossura

Machin, David; Mayr, Andrea

Brossura

ISBN 10: 1529772982 ISBN 13: 9781529772982

Casa editrice: SAGE Publications Ltd, 2023

Riassunto

Want to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need.

Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research – and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.

Most importantly, examples, case studies, and revised opening chapters of this second edition show how multimodal Critical Discourse Analysis can help us to understand the role of language in the functioning of society and politics today, shaping our priorities for what to do and how to act.

This book is an inspiring and valuable resource for any undergraduate students and researchers who wish to understand and use Critical Discourse Analysis.

David Machin is Professor of Linguistics at Shanghai International Studies University.

Andrea Mayr is an Associate Professor at Zayed University.

Su questo libro

Informazioni sull?autore

David Machin is lecturer at Cardiff University.

Dalla quarta di copertina

Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research – and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.

Dettagli dell?edizione

• Editore: SAGE Publications Ltd
• Data di pubblicazione: 2023
• Lingua: Inglese
• ISBN 10: 1529772982
• ISBN 13: 9781529772982
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 360
• Contatto del produttore: {language_tag:it_IT,value:"International Associates Auditing & Certification; EUAR@ie.ia-net.com"}