Articoli correlati a Integrated Marketing Communication: Creative Strategy...
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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans
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Informazioni sull'autore
Robyn Blakeman is associate professor of Advertising Design at the University of Tennessee, Knoxville. She is the author of several books, including Strategic Uses of Alternative Media, Advertising Campaign Design, Nontraditional Media in Marketing and Advertising, and The Brains Behind Great Ad Campaigns (co-authored with Margo Berman). She was responsible for designing and developing the first online integrated marketing communication graduate certificate and online integrated marketing communication graduate program in the country.
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Editore:
Bloomsbury Publishing Plc, 2018
ISBN 10: 1538101041
ISBN 13: 9781538101049
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Hardback. Condizione: Very Good. Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles. Codice articolo 00101524228
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
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Bloomsbury Publishing USA, 2018
ISBN 10: 1538101041
ISBN 13: 9781538101049
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Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 9019589-6
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Editore:
Bloomsbury Publishing Plc, 2018
ISBN 10: 1538101041
ISBN 13: 9781538101049
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Da: World of Books Inc, Montgomery, IL, U.S.A.
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Hardback. Condizione: Very Good. Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles. Codice articolo CIN1538101041VG
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
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Rowman & Littlefield Publishers, 2018
ISBN 10: 1538101041
ISBN 13: 9781538101049
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
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Rowman & Littlefield Pub Inc, 2018
ISBN 10: 1538101041
ISBN 13: 9781538101049
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
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Rowman & Littlefield Publishers, 2018
ISBN 10: 1538101041
ISBN 13: 9781538101049
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hardcover. Condizione: Good. Third. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket. Codice articolo 002274402U
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
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Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 27876174-5
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
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Rowman & Littlefield Publishers, 2018
ISBN 10: 1538101041
ISBN 13: 9781538101049
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
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Rowman & Littlefield Pub Inc, 2018
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Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 27876174-5
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Editore:
Rowman & Littlefield Pub Inc, 2018
ISBN 10: 1538101041
ISBN 13: 9781538101049
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