Political Campaign Communication: Principles and Practices - Brossura

Trent, Judith S.; Friedenberg, Robert V.; Denton, Robert E., Jr.

Brossura

ISBN 10: 1538112191 ISBN 13: 9781538112199

Casa editrice: Rowman & Littlefield Pub Inc, 2017

Riassunto

This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.

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Informazioni sull'autore

Judith S. Trent is professor emerita of communication at the University of Cincinnati.

Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio.

Robert E. Denton Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Tech.

Dettagli dell'edizione

• Editore: Rowman & Littlefield Pub Inc
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 1538112191
• ISBN 13: 9781538112199
• Rilegatura: Copertina flessibile
• Numero di pagine: 426
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile