Emotion by Design: Creative Leadership Lessons from a Lifetime at Nike - Rilegato

Hoffman, Greg

Rilegato

ISBN 10: 1538705591 ISBN 13: 9781538705599

Casa editrice: Twelve, 2022

Riassunto

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.
 
In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:

• Creativity is a Team Sport
• Dare to be Remembered
• Leave a Legacy, Not Just a Memory

Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. 
 
With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.

Su questo libro

Informazioni sull'autore

Greg Hoffman is a global brand leader, advisor, speaker, and former NIKE Chief Marketing Officer.
 

Dettagli dell'edizione

• Editore: Twelve
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 1538705591
• ISBN 13: 9781538705599
• Rilegatura: Copertina rigida
• Numero di pagine: 279
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile