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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication - Brossura
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today's PR professionals create persuasive messages with modern technologies while working in line with the industry's foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
Editore:
SAGE Publications, Inc, 2020
ISBN 10: 1544392001
ISBN 13: 9781544392004
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Da: Goodbooks Company, Springdale, AR, U.S.A.
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Condizione: acceptable. This book is in acceptable condition and may have highlighting and or writing throughout. The actual cover image may not match the stock photo, dust jacket may be damaged or missing. Book may show internal and or external wear on spine or cover and may be slightly skewed or have creased pages. This is a used book so codes may be invalid or accompanying media may be missing. May be an Ex library book with stickers and stamps. Codice articolo GBV.1544392001.A
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
Editore:
SAGE Publications, Inc (edition 2), 2020
ISBN 10: 1544392001
ISBN 13: 9781544392004
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Da: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condizione: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 1544392001-11-1
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
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paperback. Condizione: new. Codice articolo Shelfdream1544392001
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
Da: GoldBooks, Denver, CO, U.S.A.
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Paperback. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo 54D25_89_1544392001
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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
Da: Revaluation Books, Exeter, Regno Unito
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Paperback. Condizione: Brand New. 2nd edition. 384 pages. 9.75x8.00x1.00 inches. In Stock. Codice articolo 1544392001
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