Go Glocal: The Definitive Guide to Success in Entering International Markets - Rilegato

Maginness, Craig

Rilegato

ISBN 10: 1544510535 ISBN 13: 9781544510538

Casa editrice: Publishing In A Box, 2018

Riassunto

Taking your business into a foreign market can be risky. If a company wants to hit it big internationally, they need to think globally and act locally. As global operations strategist Craig Maginness says, go “glocal.”

 

In Go Glocal, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it’s important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues including whether your value proposition will translate to a new cultural context, why relationships are more important than contracts and how to establish and nurture profitable ones, and what vehicle for going international might work best for your business.

 

If you want the risk of entering a foreign market to pay off and your business to flourish, go glocal.

Dettagli dell'edizione

• Editore: Publishing In A Box
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 1544510535
• ISBN 13: 9781544510538
• Rilegatura: Copertina rigida
• Numero di pagine: 242
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile