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This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.
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Library Public Relations, Promotions, and Communications (How-To-Do-It Manuals)
Editore:
Neal-Schuman Publishers, 1997
ISBN 10: 155570266X
ISBN 13: 9781555702663
Antico o usato
Paperback
Da: GuthrieBooks, Spring Branch, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. We are unable to ship to Canada at this time.Ex-library paperback in very nice condition with the usual markings and attachments. Text block clean and unmarked. Tight binding. Codice articolo ZB37939
Quantità: 1 disponibili