Next Gen Library Catalogs - Brossura

Breeding, Marshall

Brossura

ISBN 10: 1555707084 ISBN 13: 9781555707088

Casa editrice: Neal Schuman Pub, 2010

Riassunto

Breeding (innovative technologies and research, Vanderbilt U. Libraries) provides a guide for information professionals of all skill levels and technological expertise to the next generation of library catalogs--which blend Web 2.0 technologies with library-centered content--and their increased importance. He addresses their key features, functions, and improvements, including optimization, relevancy ranked results, personalization, visual search tools, and deep indexing, then describes current proprietary and open source products and guidelines for product selection. He also discusses launching a new product, planning and procurement, allocating personnel and budgets, and implementation steps such as integration with an integrated library system, data extraction, establishing real-time interactions, and loading content. Concluding chapters cover social marketing, outreach, web positioning and search engine optimization, and the use of web analytics and other data reporting tools to evaluate, measure, and analyze impact. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Su questo libro

Product Description

Book by Marshall Breeding

Dettagli dell'edizione

• Editore: Neal Schuman Pub
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 1555707084
• ISBN 13: 9781555707088
• Rilegatura: Copertina flessibile
• Numero di pagine: 138
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile