Articoli correlati a The Middle Market: An Integrated Approach to Increasing...

The Middle Market: An Integrated Approach to Increasing Share and Profitability in Banking's Most Dynamic Market - Rilegato

Wendel, Charles B.

 
9781557387189: The Middle Market: An Integrated Approach to Increasing Share and Profitability in Banking's Most Dynamic Market
Rilegato
ISBN 10: 1557387184 ISBN 13: 9781557387189
Casa editrice: McGraw-Hill, 1994

Sinossi

This book examines the opportunities and changes in the market, pointing out the need to redefine the role of the relationship banker, build the customer franchise, and support growth through a renewed marketing and customer support infrastructure. A multi-faceted resource drawing on the author's extensive financial consulting experience with small business and middle market-related issues, The Middle Market presents an action plan for change that results in energized, sales-focused commercial bankers, increased productivity and efficiency, and enhanced customer service-all of which can be achieved through near-tern improvements and a lower overall cost base. The Middle Market will help bankers rethink their approach to this important market and provide them with a pathway for winning the competitive wars.

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Product Description

Book by Wendel Charles

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
McGraw-Hill
Data di pubblicazione
1994
Lingua
Inglese
ISBN 10 
1557387184
ISBN 13 
9781557387189
Rilegatura
Copertina rigida
Numero di pagine
250
Contatto del produttore
non disponibile
Persona responsabile
Ufficio Anagrafiche Messaggerie
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