This work combines a strictly scientific approach to human perception with a consistently practical concern for the rules governing the effective visual presentation of information. Readers can apply these principles to optimise visual information for consumption by others. They can also improve their own analyses by adopting display strategies that make data patterns and their significance easier to discern. Because of focuses on the psychological and physiological principles underlying perception, this book transcends the approaches to visual display that have evolved separately in invidual disciplines.
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The author takes the "visual" in visualization very seriously. Colin Ware has advanced degrees in both computer science (MMath, Waterloo) and the psychology of perception (Ph.D., Toronto). He has published over ninety articles in scientific and technical journals and at leading conferences, many of which relate to the use of color, texture, motion, and 3D information visualization. In addition to his research, Professor Ware also builds useful visualization software systems. He has been involved in developing 3D interactive visualization systems for ocean mapping for over twelve years, and he directed the development of the NestedVision3D system for visualizing very large networks of information. Both of these projects led to commercial spin-offs. Ware recently moved from the University of New Brunswick in Canada to direct the Data Visualization Research Laboratory at the University of New Hampshire.
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