This important book evaluates trends in pharmaceutical advertising and promotion and addresses many of the perplexing questions involved in assessing drug promotion in our society. It examines legal and ethical issues surrounding pharmaceutical promotions and the benefits of pharmaceutical advertising and promotion and discusses the effectiveness of industry self-regulation and the potential for further legislative or regulatory response. Promotion of Pharmaceuticals offers a framework for understanding the informational effects of pharmaceutical promotion programs from a marketing and economic perspective. It also raises questions regarding pharmaceutical information at the macro level, including:
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ContentsPharmaceutical Promotion: Information or Persuasion?
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EUR 18,43 per la spedizione da Regno Unito a Italia
Destinazione, tempi e costiDa: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Regno Unito
Condizione: Very Good. Minor shelf wear otherwise fine. Codice articolo 061724-5
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Da: BookLovers of Bath, Peasedown St. John, BATH, Regno Unito
Hardback (No Dust Wrapper.). Condizione: Very Good. First edition (first printing). Hardback. Red boards with white titles to the spine & upper board; Measures 8¾" x 6" (0.8 kg); pp 167; Bibliography; Illustrated by way of: Black & White Photographs; Material originally published in the Journal of Pharmaceutical Marketing & Management, volume 7, number 1 in 1992. || The book is on the shelf, ready to be appropriately packed, and posted from the pastoral paradise of Peasedown St. John, Bath, by a real bookseller in a real book shop - with my personal guarantee and beady eye on the Consumer Contracts Regulations. REMEMBER! Buying my copy means the book shop Jack Russells get their supper! My Book #178854 ||. Codice articolo 178854
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Da: Mispah books, Redhill, SURRE, Regno Unito
Hardcover. Condizione: Like New. Like New. book. Codice articolo ERICA754156024383X5
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