Articoli correlati a Promotion of Pharmaceuticals: Issues, Trends, Options

Promotion of Pharmaceuticals: Issues, Trends, Options - Rilegato

 
9781560243830: Promotion of Pharmaceuticals: Issues, Trends, Options

Sinossi

This important book evaluates trends in pharmaceutical advertising and promotion and addresses many of the perplexing questions involved in assessing drug promotion in our society. It examines legal and ethical issues surrounding pharmaceutical promotions and the benefits of pharmaceutical advertising and promotion and discusses the effectiveness of industry self-regulation and the potential for further legislative or regulatory response. Promotion of Pharmaceuticals offers a framework for understanding the informational effects of pharmaceutical promotion programs from a marketing and economic perspective. It also raises questions regarding pharmaceutical information at the macro level, including:

  • Is pharmaceutical promotion excessive?
  • Are further regulations needed to control the proliferation of misleading messages and to restrict the explicit and implicit persuasive powers of pharmaceutical promotion?
  • What are the implications for the public?s health and social welfare of strict interpretation of the laws regarding dissemination of information on pharmaceuticals?Promotion of Pharmaceuticals suggests a cooperative, not adversarial, relationship between the FDA and the pharmaceutical industry to commit our limited health care resources to facilitating the provision of rational pharmaceutical care. It contains vital information for everyone who wants to make better informed decisions in the complex world of pharmaceuticals.Chapters discuss such relevant topics as regulatory issues for pre- and post-approved drugs, ethical considerations in drug advertising, and FDA and FTC concerns. Promotion of Pharmaceuticals answers questions such as Is pharmaceutical promotion interfering with the doctor-patient relationship? Can good business and good medicine go hand-in-hand? Is the cost of promotion increasing prescription drug prices to an unacceptable level? Other topics include an historical perspective on pharmaceutical advertising and viewpoints from the pharmaceutical leadership. This book is designed for individuals involved in advertising and promotion in the pharmaceutical industry, health care practitioners, consumer advocates, regulators and public policy decision-makers, and other persons involved in the delivery and consumption of pharmaceutical care.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Contenuti

ContentsPharmaceutical Promotion: Information or Persuasion?

  • Trends in Advertising Pharmaceuticals: A Publisher?s Perspective
  • Medical Marketing Communications Today: Use and Abuse
  • Prescription Drug Advertising: An Industry Perspective
  • Prescription Drug Advertising: A Critic?s Perspective
  • Pharmaceutical Advertising: Education Versus Promotion
  • Some Comments on Direct-to-Consumer Advertising
  • New Directions in Pharmaceutical Advertising
  • Trends in Health Care Consumer Communications
  • The Food and Drug Administration?s Authority to Regulate Miscellaneous Statements by Pharmaceutical Manufacturers
  • The Benefits of Pharmaceutical Promotion: An Economic and Health Perspective
  • The Need for Guidelines About Pharmaceutical Promotions Involving Gifts to Physicians
  • The Need for Guidelines in Pharmaceutical Promotion: A Pharmacy Perspective
  • Pharmaceutical Advertising: A Federal Trade Commission Perspective
  • Reference Notes Included

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Compra usato

Condizioni: molto buono
Minor shelf wear otherwise fine...
Visualizza questo articolo

EUR 18,43 per la spedizione da Regno Unito a Italia

Destinazione, tempi e costi

Altre edizioni note dello stesso titolo

9781560243847: Promotion of Pharmaceuticals: Issues, Trends, Options

Edizione in evidenza

ISBN 10:  1560243848 ISBN 13:  9781560243847
Casa editrice: CRC Press, 1993
Brossura

Risultati della ricerca per Promotion of Pharmaceuticals: Issues, Trends, Options

Foto dell'editore

Fisher, Julie A; Univ Sch Of Pharmacy, Ohio State
Editore: CRC Press, 1993
ISBN 10: 156024383X ISBN 13: 9781560243830
Antico o usato Rilegato

Da: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Regno Unito

Valutazione del venditore 5 su 5 stelle 5 stelle, Maggiori informazioni sulle valutazioni dei venditori

Condizione: Very Good. Minor shelf wear otherwise fine. Codice articolo 061724-5

Contatta il venditore

Compra usato

EUR 17,78
Convertire valuta
Spese di spedizione: EUR 18,43
Da: Regno Unito a: Italia
Destinazione, tempi e costi

Quantità: 1 disponibili

Aggiungi al carrello

Immagini fornite dal venditore

Edited by Dev S. Pathak, Alan Escovitz & Suzan Kucukarslan
ISBN 10: 156024383X ISBN 13: 9781560243830
Antico o usato Rilegato Prima edizione

Da: BookLovers of Bath, Peasedown St. John, BATH, Regno Unito

Valutazione del venditore 5 su 5 stelle 5 stelle, Maggiori informazioni sulle valutazioni dei venditori

Hardback (No Dust Wrapper.). Condizione: Very Good. First edition (first printing). Hardback. Red boards with white titles to the spine & upper board; Measures 8¾" x 6" (0.8 kg); pp 167; Bibliography; Illustrated by way of: Black & White Photographs; Material originally published in the Journal of Pharmaceutical Marketing & Management, volume 7, number 1 in 1992. || The book is on the shelf, ready to be appropriately packed, and posted from the pastoral paradise of Peasedown St. John, Bath, by a real bookseller in a real book shop - with my personal guarantee and beady eye on the Consumer Contracts Regulations. REMEMBER! Buying my copy means the book shop Jack Russells get their supper! My Book #178854 ||. Codice articolo 178854

Contatta il venditore

Compra usato

EUR 36,19
Convertire valuta
Spese di spedizione: EUR 15,55
Da: Regno Unito a: Italia
Destinazione, tempi e costi

Quantità: 1 disponibili

Aggiungi al carrello

Foto dell'editore

Fisher, Julie A, Univ Sch Of Pharmacy, Ohio State
Editore: CRC Press, 1993
ISBN 10: 156024383X ISBN 13: 9781560243830
Antico o usato Rilegato

Da: Mispah books, Redhill, SURRE, Regno Unito

Valutazione del venditore 4 su 5 stelle 4 stelle, Maggiori informazioni sulle valutazioni dei venditori

Hardcover. Condizione: Like New. Like New. book. Codice articolo ERICA754156024383X5

Contatta il venditore

Compra usato

EUR 126,95
Convertire valuta
Spese di spedizione: EUR 28,80
Da: Regno Unito a: Italia
Destinazione, tempi e costi

Quantità: 1 disponibili

Aggiungi al carrello