Retailing Principles: A Global Outlook - Rilegato

Poloian, Lynda Gamans; Rogers, Dorothy S.

Rilegato

ISBN 10: 1563671921 ISBN 13: 9781563671920

Casa editrice: Fairchild Books, 2003

Riassunto

This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing and catalogue retailing as key growth strategies for retailers and discusses the effects of September 11 on the retailing industry.

Su questo libro

Informazioni sull'autore

Lynda Gamans Poloian is Professor of Retailing and Director of the Fashion Merchandising Program at Southern New Hampshire University, where she coordinates the Netherlands Student Exchange. She was the 2000-2002 president of the American Collegiate Retailing Association (ACRA), the educational affiliate of the National Retail Federation. Her industry experience includes retail sales promotion and operation of her own multinational silk accessories business.

Dettagli dell'edizione

• Editore: Fairchild Books
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 1563671921
• ISBN 13: 9781563671920
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 576
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile