Apparel Merchandising: The Line Starts Here - Rilegato

Rosenau, Jeremy A.; Wilson, David L.

Rilegato

ISBN 10: 1563671980 ISBN 13: 9781563671982

Casa editrice: Fairchild Books, 2001

Riassunto

Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets.

The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.

Su questo libro

Product Description

Book by Jeremy A Rosenau David L Wilson

Dettagli dell'edizione

• Editore: Fairchild Books
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 1563671980
• ISBN 13: 9781563671982
• Rilegatura: Copertina rigida
• Numero di pagine: 458
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile